English-taught Sports Management Courses in Germany for International Students
Sports Management Courses in Germany are offered at both bachelor’s and master’s levels. There are 227 study programs listed under the “Sports Management” category on the “My Guide” website. Only 26 programs are provided in English, and the remaining courses are all in German. The demand for English-taught programs is high among international students. These courses are offered by German universities and universities of applied sciences. Apart from the general sports management degree, students can also go for specialization at the bachelor’s level like football studies.
The sports sector has grown into a multibillion-dollar industry. According to data from GlobeNewswire, the global sports industry will increase at a 9% annual rate and reach $707.84 billion in 2026. This growth will create ample prospects for sports management graduates in Germany as well as worldwide.
Overview of Sports Management Courses in Germany
| Bachelor’s degree type | B.Sc., B.A. |
| Duration | 2 to 3.5 years |
| Annual tuition fees (Euros) | 8,496 to 13,600 |
| Master’s degree type | M.Sc., MBA, and M.A. |
| Duration | 1 to 2 years |
| Annual tuition fees (Euros) | 11,400 to 15,996 (private universities) |
Popular Sports Management courses in Germany
German sports management programs focus a solid research emphasis to prepare students for low top-level management jobs in the sports industry. Advantages of studying sports management in Germany:
- German education is globally oriented and multidisciplinary
- Students get to spend a semester abroad
- They can also do their internship abroad
- Guidance from alumni network spread across the world
- Lectures by internationally experienced faculties
- Students get to work on real-life consulting cases
The following table lists popular German universities that provide English-taught bachelor’s and master’s level sports management programs.
| University Name | Degree Name | Degree Type | Duration | Tuition
Fess (Euros/year) |
| University of Europe for Applied Sciences | Sport & Event Management (English) | B.Sc. | 3 years | 12,100 |
| Sport & Event Management dual | B.Sc. | 3.5 years | 8,496 | |
| Football Management (Specialization) | B.Sc. | 3 years | 13,600 | |
| Esports (Specialization) | B.Sc. | 2 years | 13,600 | |
| International Sport and Event Management | M.A. | 1 to 2 years | 13,188 (standard track) to 14,300 (fast-track) | |
| EU Business School | Bachelor of Arts in
Sports Management |
B.A. | 3 years | 13,500 |
| MBA in Sports Management | MBA | 1 to 2 years | 13,900 | |
| Sports University of Cologne | Sport Management | M.Sc. | 2 years | 607.8* |
| accadis Graduate School Bad Homburg | Global Sports Management | M.A. | 2 years | 11,400 |
| International Football Management | M.A. | 2 years | 11,400 | |
| University of Leipzig | International Sports Development | M.A. | 2 years | 1,000* |
| Munich Business School | Master Sports Business and Communication | M.A. | 1.5 (single degree) to 2 years (dual degree) | 15,996 |
*Note: Public universities in Germany do not charge tuition, they do levy semester fees, which can cost anywhere between 500 and 1,000 Euros annually.
Students can also avail of various scholarships to cover their tuition and living expenses in Germany. The University of Europe for Applied Sciences provides the following scholarships to its students:
- Hamburg International Scholarship
- Young Entrepreneur’s Scholarship
- Cultural Diversity Scholarship
The Munich Business School offers a 20% to 40% reduction on semesters 1 and 2 for students pursuing a Master of Sports Business and Communication degree. For more information on scholarships for master’s programs in Germany, click here.
Living expenses in Germany
When it comes to living expenses, Germany falls under the mid-range category. The average cost of living in Germany is 861 Euros/month or 10,332 Euros/year.
| Particulars | Cost in Euros/month | Cost in Euros/year |
| Rent | 350 | 4,200 |
| Food | 154 | 1,848 |
| Utilities | 32 | 384 |
| Transportation | 116 | 1,392 |
| Health insurance | 96 | 1,152 |
| Personal expenses | 113 | 1,356 |
Admission requirements for Sports Management courses in Germany
Bachelor’s level
- General higher education entrance qualification (Abitur)
- Official transcripts
- Entrance test (if applicable)
- Passport
- English language certificate (IELTS >5.5, TOEFL iBT 72, Cambridge English Advanced, and Proficiency 160)
Students without an Abitur diploma are almost never accepted by German universities. Such students can pursue a preparatory course called Studienkolleg. Since sports management is a business-related degree, W- or WW courses are appropriate Studienkolleg for this domain. Depending on the type of course, the length can range from 1 to 2 semesters.
Master’s level
- Bachelor’s degree in Business Studies/Management/Economics from an accredited university
- Official transcripts
- Passport
- English language certificate (IELTS >6.5, TOEFL iBT 85, ELS English advanced level 112)
- Internship/ work experience (preferred)
- Entrance test or interview (if applicable)
- German language skills at minimum B1 level (most public universities)
Students who do not have a bachelor’s degree in Business Studies/Management/Economics can pursue a Pre-Master program. Other admission requirements for German universities include a CV, medical certificate, and motivational letter. Gyanberry provides admission assistance to many German universities. For more information, click here.
Career scope for Sports Management graduates in Germany
Sports management is a vast field that refers to the businesses that deal with sports and leisure activities. A bachelor’s degree in the field is enough for an entry-level and low management position. A master’s degree can help one stand out, some roles like advanced managerial positions may specifically require master’s credentials.
A graduate in sports management can be employed by various sports clubs and events on a national and international level as
- Athletic directors
- Guest relations specialists
- Facilities managers
- Promotions managers
- Sales managers
- Special events coordinators
Students interested in academia can also pursue a doctorate in sports management.
In a strong economy like Germany, finding a job becomes much easier. The employment rate there is as high as 75%. As a result, many international graduates choose to seek employment in Germany following graduation.