Best Global Universities for Digital Marketing in 2022-2023

Top Colleges and Institutes for Digital Marketing Degrees in the World

What is Digital Marketing?

Marketing is diversified into two: traditional and digital. Digital marketing, also known as online or internet marketing, is the digital promotion of products and services. Unlike conventional marketing, digital marketing uses devices such as computers, mobile phones, and tablets to connect with potential customers.

Digital Marketing is an emerging industry. As a career path, it offers many dynamic and challenging roles, with excellent scope for career progression.

There are several programs in offline and online formats to specialize students in digital marketing. Many top universities and colleges worldwide offer these digital marketing courses. Some of these courses are available as a specialization in MBA. 

Areas in Digital Marketing

The field of digital marketing is vast and under constant development and updates. There are several focus areas in digital marketing. All the below-listed areas work together to execute powerful digital marketing strategies.

• Social Media Marketing
• Search Engine Optimization
• Search Engine Marketing
• Content Marketing
• Email Marketing
• Affiliate Marketing
• Brand Management
• Digital Public Relations
• Data Analytics
• Marketing Automation

Most professionals in digital marketing gain expertise in one or more areas.

Best Digital Marketing degrees

Undergraduate Level

• Bachelor of Business (Specialization in Digital Marketing)
• BSc in Digital Marketing
• BA in International Digital Marketing
• BA in Digital Marketing
• BA in Digital and Social Media Marketing

Graduate Level 

• MSc Digital Marketing
• MSc Digital Marketing and Channel Management
• Master in Digital Marketing
• Master of Digital Marketing Communications
• MSc Consumer and Digital Marketing Analytics 

Duration of Digital Marketing programs

Top universities for Digital Marketing programs

This list compiles all the universities that offer dedicated courses and programs in digital marketing. These programs could either be at the undergraduate or graduate level. Some universities provide digital marketing as a specialization in business management degrees. However, the presented list does not cover such universities.

Digital Marketing programs in the US

Due to the increasing use of online communication in the US, digital forms of marketing have risen. The trend is expected to continue, leading to many job opportunities.

At the entry-level, digital marketing can be a highly competitive field. Students can earn a bachelor’s degree in digital marketing to start their careers. The duration of undergraduate studies is four years.

Los Angeles, Boston, Seattle, San Fransisco, and New York are some of the best cities for a digital marketing career. The US is also one of the highest-paying countries for employees in this field. 

Students can further their careers with a postgraduate degree in digital marketing. The duration of a master’s can range anywhere from one to two years.

Top universities for Digital Marketing programs in the US

Digital Marketing programs in the UK 

The UK is home to many leading advertising and marketing agencies. Opportunities for young digital marketers in the UK are endless. Students also have plenty of options for skill development through degree programs. 

Several top universities offer undergraduate programs in digital marketing. These are usually offered as a Bachelor of Arts or Bachelor of Science degrees. The duration of a bachelor’s program in the UK is three years.

Having a master’s in digital marketing can help sky-rocket careers. Due to the fast-changing nature of the sector, employees must always look for ways to upskill. 

Many companies also offer training or certificate programs for employees. The Chartered Institute of Marketing (CIM) and Institute of Data and Marketing (IDM) are the two institutes for training.

Top universities for Digital Marketing in the UK

 Digital Marketing programs in Canada

Canada is among the most preferred study destinations for international students. Education in digital marketing opens several career paths for students. According to Google Trends, digital marketing is one of the most in-demand skills in Canada.

Bachelor’s degrees can help students get these in-demand skills. Students are trained to meet the industry requirements and market their skills to potential employers in just four years.

Master’s degrees in digital marketing can be pursued either as an MA/MSc degree or as a part of an MBA. The duration can range from one to two years.

The digital marketing industry has a vast scope in the country. Because of the flexible nature of the jobs, students can do part-time work or freelance. In addition, many Indian companies have also been established in Canada as a response to the growing demand for marketers.

Top universities for Digital Marketing in Canada

Digital Marketing programs in Australia

Australia has more than 88% of its population using the internet. Moreover, the Australian Computer Society states Information Technology and Communications as in-demand skills.

Such statistics are great news for digital marketers in Australia. The digital marketing sector will only increase with the growing use of online services. 

Students can use such opportunities to develop excellent careers. Top Australian universities like Monash and the University of Melbourne offer bachelor’s programs in digital marketing. Students can enroll in these courses to acquire theoretical and practical knowledge. An Australian bachelor’s degree takes three years to complete. 

Master’s degrees in digital marketing can solidify students’ expertise in the subject. These graduate-level courses take one to four years.

Top universities for Digital Marketing programs in Australia

Admission requirements for Digital Marketing programs

The entry criteria for digital marketing-focused programs are minimal. This is not the case if students wish to train in digital marketing through a business management degree.

The requirements mentioned in this section correspond to dedicated digital marketing degrees. Some universities may request students fulfill additional criteria, such as work experience or a portfolio.

Undergraduate level

• Higher secondary school certificate with overall 60-65% (with subjects English and Mathematics)
• English proficiency with IELTS score of 6.0

Graduate level

• Bachelor’s degree, preferably in marketing or business with specialization in marketing, from a recognized university (with GPA of 55% or above)
• English proficiency, with a minimum IELTS score of 6.5, with no component below 6.0.

Documents to apply

Candidates may have to submit any of the following documents during their application process for bachelor’s or master’s programs.

• Resume
• Academic transcripts
• Personal Statement
• English proficiency scores
• Recommendation letters

Careers in Digital Marketing

The recent events in the past couple of years have underlined the need for businesses to have a digital presence. Many local and small-scale businesses have resorted to digitization to grow customers. This transformation has seen a surge in digital marketing jobs. Several industry experts predict further growth in the digital marketing industry.

Careers in this industry are diverse. Each job requires specialized skills. The choice of a profession is dependent on one’s interest areas. People who enjoy technical work may choose to be UX/UI designers. Similarly, those who love number-crunching may be placed in analytical roles.

Here is a list of the major job profiles in digital marketing

• Content writers/Content Strategists/Content Managers
• SEO and SEM specialists
• Email Marketers
• Social Media Managers
• Copywriters
• UI/UX designers
• Web Developers
• Marketing Analysts
• Digital Marketing Strategists/Managers

Average salaries of Digital Marketers

The salary figures below are for a Digital Marketing Manager. Entry-level salaries and salaries for specialist roles may differ.