Best Global Universities for Marketing in 2022-2023

Top ranked universities and colleges for Marketing in the world

About Marketing

Marketing is the process of communicating the value of a particular product or service to prospective customers. Businesses across various industries rely on professionals with marketing skills to create awareness of their brand (online and offline), increase sales, and make informed decisions. 

There is a general rule of thumb in the marketing world that a company should aim at spending between 2-5% of its sales revenue on marketing. Companies go on to spend as much as 15-20% of their revenue on marketing these days. In 2019, the marketing industry was valued at over USD 1.7 trillion. This signifies a huge demand for marketing professionals. Top Universities for Marketing prepare their graduates for the different career roles in the emerging marketing world. 

Areas of study under Marketing

• Research
• Strategic planning
• Product development and management
• Pricing
• Distribution
• Consumer behavior and advertising and promotions
• Digital marketing
• Public Relations
• Internet Marketing and E-commerce
• Multinational Marketing
• Behavioral Marketing

Popular degrees under Marketing

There are different specializations available for students along with the general marketing degrees. One can combine communication, branding, data analytics, social media, etc with the marketing course as per their interest. 

For Bachelor Level

• Bachelor of Science in Marketing 
• Bachelor of Arts in Marketing
• Bachelor of Digital Marketing
• Bachelor in Marketing (Hons)
• Bachelor in Marketing Management
• BSc (Hons) Digital Marketing and Social Media
• Bachelor in Data Analytics and Marketing
• Bachelor in Communication and Digital Marketing
• Bachelor in Branding and Advertising Management

For Master Level

• Master of Science in Marketing
• Master of Science in Digital Marketing
• Master in Digital Marketing and Social Media Marketing
• Master in Marketing and Customer Experience
• Master’s in International Marketing
• Master in Marketing Management (MA)
• MSc Data Analytics and Marketing

Duration of Programs in Marketing

 Top 50 global universities for Marketing based on popular rankings

Top Universities for Marketing in the USA

To study in the USA is a leading choice for those willing to pursue a degree in marketing. It is home to some of the world’s leading marketing and business institutions, offering flourishing career prospects and global networking opportunities. Work Placement opportunities are provided to students in prestigious firms.

Bachelor studies in marketing costs about  $23,631-52,000 annually in the USA. A Masters degree in marketing usually requires a GMAT or GRE score for admission. It costs about $28,500-64,000 annually. The USA is also one of the top paying countries to marketing graduates according to Glassdoor. 

Top Universities for Marketing in the UK

Studying in the UK will open up opportunities to build networks and gain transferable skills that will be widely  useful across a range of business sectors. Internships are a huge part of education in the UK and that helps a lot in the placement stage of degree programs. 

Almost all Master degree courses in marketing at UK universities offer a work placement for students. Bachelor degree programs in Marketing are usually 3-4 years in duration and cost about 20,000 USD to 78,000 USD annually.

Academic requirements for studying Marketing

Studying marketing comes in the form of various Bachelor and Master degrees offered by universities. There are specializations offered in Data analytics, brand Management, social media marketing, digital marketing, etc.

For bachelor level, a basic high school education with english proficiency test would suffice for most universities but when it comes to Master degree, some universities require a GMAT or GRE score too.

For Bachelor Level

• IELTS (Academic) score of 6.0 or equivalent
• High School Diploma
• Academic Interview

For Master Level

• Bachelor’s degree in a business-related field OR Bachelor’s degree in any subject + one year’s relevant work experience
• GMAT or GRE scores
• Proficiency in English (TOEFL/IELTS/PTE)
• Work Experience (desired by some universities)
• Interview
• Statement of Interest, Resume

Career Scope in Marketing

Graduates of Marketing will be able to pursue careers in a wide range of marketing roles at a creative agency or in the media sector including Product Management, Sales, Advertising, Public Relations, and Market Research. With the advent of the internet and social media, the career scope for marketing professionals is endless. 

Specialist marketing, advertising and PR agencies are not the only major employers of marketing graduates. One can find roles within all industry sectors as all organizations have some form of marketing element within them. Some of the job titles for marketing professionals are:

• Digital Marketing Manager
• Social Media Manager 
• SEO expert
• Content Writer
• Content Curator
• Content Marketing Manager 
• Product Marketing Manager 
• Brand Marketing Manager 

Average salary of Marketing Graduates

*Average annual salaries have been converted from their respective local currencies to USD at the current exchange rates. Exchange rates are subject to periodic change.