Digital marketing has emerged as a vital skill in the 21st century, as more and more consumers rely on the internet for information, entertainment, and shopping. Digital marketing in the USA, has a market size of 261.10 USD billion in 2023, making it one of the leaders in the field. It is also the home of some of the most influential and innovative companies in the field, such as Google, Facebook, Amazon, and Netflix. These companies have revolutionized the way people search, socialize, shop, and stream online, creating new opportunities and challenges for marketers.
Studying digital marketing in the USA will expose you to the latest trends, tools, and techniques in the industry, as well as the best practices and ethical standards. You will also have access to some of the top universities and colleges that offer digital marketing programs. These institutions have world-class faculty, facilities, and curricula that cover various aspects of digital marketing, such as search engine optimization, social media marketing, content marketing, email marketing, web analytics, and more. Moreover, according to the U.S. Bureau of Labor Statistics, the demand for marketing managers is expected to grow by 10% from 2020 to 2030, faster than the average for all occupations.
As such, a degree in digital marketing from the USA is guaranteed to lead to a lucrative career and open countless opportunities. In this article, we will explore some of the best digital marketing programs in the USA.
Overview of Digital Marketing in the USA
| No. of Programs | 75+ |
| No. of Universities | 50+ |
| Degrees Offered | BS, MS |
| Duration of Study | 4 years (undergraduate); 1 year (master) |
| Tuition Fees | 30,000-45,000 USD |
Why Study Digital Marketing in the USA?
Thriving Digital Economy: The United States has one of the largest and most developed digital economies in the world. According to Statista, the digital advertising market in the U.S. was valued at over 151 billion USD in 2021.
Leading Tech and Marketing Companies: The USA is home to some of the world’s largest technology and marketing companies, including Google, Facebook, Amazon, and more. These companies offer numerous job opportunities for digital marketers.
Quality Education: The USA boasts a robust education system, with many prestigious universities offering digital marketing programs. Institutions like Harvard, Stanford, and MIT provide world-class education in this field.
Networking Opportunities: Being in the USA allows students to network with professionals and attend conferences, workshops, and seminars in the field. These connections can be invaluable for career advancement.
Scholarships and Financial Aid: Many universities and institutions in the USA offer scholarships, grants, and financial aid options to international students pursuing degrees or certificates in digital marketing.
Access to Cutting-Edge Tools and Technologies: American institutions often have access to the latest digital marketing tools and technologies, helping students stay at the forefront of industry trends.
Global Impact: Many U.S.-based digital marketing campaigns have a global reach. The country’s influence in this field can offer opportunities to work on campaigns that impact a worldwide audience.
High Earning Potential: Digital marketing professionals in the USA can earn competitive salaries. According to data from the U.S. Bureau of Labor Statistics, the median annual wage for advertising, promotions, and marketing managers was 141,490 USD in May 2020.
Research Opportunities: The USA is a hub for digital marketing research, providing students with opportunities to engage in cutting-edge research and contribute to the field’s advancement.
Job Opportunities and Internships: The USA’s digital marketing industry offers a plethora of job opportunities and internships to students. Many companies, from startups to large corporations, actively recruit interns and entry-level digital marketers. Students usually work while studying in the USA. Additionally, students have the option to opt for a work visa after study in the USA.
Top Digital Marketing Programs in the USA
Pace University
Pace University is a private university that was founded in 1906 by two brothers, Homer and Charles Pace. The university has two campuses in New York City and one in Westchester County and enrolls about 13,000 students. The Lubin School of Business is one of the largest and oldest business schools in the nation and offers undergraduate, graduate, and executive programs in various fields of business. The marketing department at Lubin has a faculty of 25 full-time and 40 part-time professors, who are experts in marketing theory and practice. The department offers a Master of Science (MS) in Marketing with concentrations and specializations in advertising, digital marketing, analytics, sports marketing, and global marketing management. The department provides students with opportunities to participate in marketing clubs, competitions, and experiential learning projects, such as the Pace Pitch Contest, the American Marketing Association Collegiate Chapter, and the Lubin Marketing Lab.
| Program Name | Duration of Study | Tuition Fees (2023/24) |
| MS in Marketing, Social Media, and Mobile Marketing | 1 year | 43,800 USD |
| BBA in Marketing (Digital Marketing) | 4 years | 49,550 USD |
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Temple University
Temple University is a public research university that was founded in 1884 by Russell Conwell, a Baptist minister and lawyer. The university is based in Philadelphia, Pennsylvania, and has about 40,000 students. The Fox School of Business is the largest and most comprehensive business school in the Philadelphia region and offers undergraduate, graduate, doctoral, and executive programs in various areas of business. The marketing department at Fox has a faculty of 33 full-time and 23 part-time professors, who are leaders in marketing research and education. The department also hosts the Center for Marketing Research, which conducts cutting-edge research on consumer behavior, marketing strategy, and digital marketing. The MS in Digital Marketing program is offered online and is ranked among the top 10 online programs in the country by U.S. News & World Report.
| Program Name | Duration of Study | Tuition Fees (2023/24) |
| MS in Digital Marketing | 1 year | 34,950 USD |
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Northern Illinois University
Northern Illinois University is a public research university that was founded in 1895 as a state normal school. The university is located in DeKalb, Illinois, and has about 17,000 students. The College of Business is one of the oldest and most respected business schools in the Midwest and offers undergraduate, graduate, and doctoral programs in various fields of business. The marketing department at the college has a faculty of 18 full-time and 9 part-time professors, who are experts in marketing theory and practice. The department offers an accelerated B.S. in marketing/M.S. in digital marketing program and a minor in marketing. The department provides students with opportunities to participate in marketing clubs, competitions, and experiential learning projects, such as the Sales Team, the American Marketing Association Collegiate Chapter, and the Interactive Marketing Board.
| Program Name | Duration of Study | Tuition Fees (2023/24) |
| Accelerated BS in Marketing/ MS in Digital Marketing | 3 years | 29,370 USD |
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Rutgers Business School
Rutgers University is a public research university that was chartered in 1766 as Queen’s College, making it the eighth-oldest college in the nation. The university has three campuses in New Brunswick, Newark, and Camden, New Jersey, and enrolls about 70,000 students. The Rutgers Business School is one of the largest and most diverse business schools in the country. The marketing department at the Rutgers Business School offers undergraduate and graduate programs in marketing, digital marketing, marketing research, and marketing analytics. The department also has a Center for Marketing Research and offers executive education programs in marketing.
| Program Name | Duration of Study | Tuition Fees (2023/24) |
| MSc in Digital Marketing | 9-12 months | 29,952 USD |
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Sacred Heart University
Sacred Heart University is a private Catholic university that was established in 1963. The university is located in Fairfield, Connecticut, and has about 9,000 students. The College of Business and Technology is the largest and most innovative college at the university and offers undergraduate, graduate, and professional programs in various disciplines of business and technology. The marketing department at the college has a faculty of 12 full-time and 15 adjunct professors, who are scholars and practitioners in marketing and related fields. The department also offers certificates of undergraduate study in professional selling and digital marketing. Students can study marketing in Italy through a summer program that includes visits to fashion and luxury companies, such as Gucci, Prada, and Ferragamo.
| Program Name | Duration of Study | Tuition Fees (2023/24) |
| Bachelor-Master of Science in Digital Marketing | 5 years | 48,160 USD |
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Admission Requirements for Digital Marketing in the USA
Bachelor’s Degree in Digital Marketing:
- A high school diploma or its equivalent.
- International students need to demonstrate their proficiency in English, through tests such as the TOEFL (90) or IELTS (6.5).
- Many universities require SAT or ACT scores as part of the application. Some may offer test-optional admissions.
- High school transcripts, demonstrating a strong academic record.
- One or more letters of recommendation from teachers or other individuals.
- A personal statement or essay that explains your interest in digital marketing and your career goals.
Master’s Degree in Digital Marketing:
- A bachelor’s degree from an accredited institution. Some programs may specify a related field of study, while others accept students with a diverse range of undergraduate majors.
- Most master’s programs have a minimum GPA requirement, which often falls in the range of 3.0 to 3.5 on a 4.0 scale.
- International students need to demonstrate their proficiency in English, through tests such as the TOEFL (90) or IELTS (6.5).
- Some graduate programs may require GRE or GMAT scores, although this requirement is becoming less common in recent years.
- Letters of recommendation from professors, employers, or other professionals who can vouch for your qualifications
- A current resume or curriculum vitae (CV) detailing your work experience, internships, and relevant skills can be an important part of the application.
- A statement of purpose.
Career Opportunities for Digital Marketing Managers in the USA
Digital marketing is a fast-growing and dynamic field that offers a variety of career opportunities for graduates who have the skills and knowledge to create, manage, and optimize online campaigns. Some of the most popular digital marketing roles include SEO specialist, social media manager, content writer, digital marketing analyst, digital marketing manager, and email marketing specialist. These roles require different levels of expertise, creativity, and technical proficiency, but they all share the common goal of reaching and engaging target audiences through various digital channels.
According to Glassdoor, the average salary for digital marketing jobs in the United States is 57,473 USD, with a range of 30,000 USD to 88,000 USD. Digital marketing careers also offer flexibility, as many professionals can work remotely or as freelancers. To succeed in digital marketing, graduates need to have a strong foundation in marketing principles, as well as the ability to use various tools and platforms, such as Google Analytics, Facebook Ads, WordPress, and Mailchimp. Additionally, digital marketing professionals need to stay updated on the latest trends and best practices in the industry, as well as the changing needs and preferences of consumers.
Conclusion
In conclusion, digital marketing in the USA is an ever-growing field that churns out opportunities for all interested parties. A degree in digital marketing can be a life-changing decision, due to the excellent universities, diverse career paths, and high demand for skilled professionals in this domain. However, it’s important to keep in mind that digital marketing is a constantly evolving field that requires continuous learning and adaptation to new trends and technologies, such as AI and machine learning. Therefore, aspiring digital marketers need to make informed decisions about choosing the right degree program, the best learning platform, the most suitable specialization, and the most relevant certification for their career goals. Digital marketing is a rewarding and exciting field that offers endless possibilities for growth and innovation. Still, it also requires dedication, creativity, and resilience to overcome the challenges and succeed in the competitive market. If you are still feeling confused, feel free to reach out to our admission experts at OneApply, who’ll help you make the right decision. Book your free call now!
