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Top Digital Marketing Degrees in Dubai [With 2023 Course Fees]

Top Digital Marketing Degrees in Dubai [With 2023 Course Fees]
Shishant KumarMay 5, 2023

Top Digital Marketing Degrees in Dubai

While there are numerous Digital Marketing courses (certifications/diplomas) available in Dubai, Digital Marketing degrees (bachelor’s and master’s) are only offered by a handful of Dubai universities. Most bachelor’s degrees in Digital Marketing are offered as a specialization/concentration of the BBA program. But there are several Communication and Media programs as well that cover many aspects of Digital Marketing. Students looking for a master’s in Digital Marketing in Dubai have a few options to choose from such as MA/MSc in Digital Marketing or MBA in Marketing. 

A degree in Digital Marketing provides students with the knowledge and skills to succeed in the digital marketing industry. They typically cover topics such as search engine optimization (SEO), social media marketing, email marketing, content marketing, and analytics.

The annual tuition fee for a Digital Marketing degree in Dubai ranges between AED 50000-70000. Most bachelor’s degrees in Digital Marketing last 3-4 years, whereas master’s degrees have an average duration of 1-2 years.

Why Pursue a Digital Marketing Degree in Dubai?

Before discussing the top digital marketing degrees in Dubai, let’s understand the scope of Digital Marketing. 

The speedy growth of the Internet, social media, and mobile devices has directly impacted the demand for digital marketing specialists. As a result, more and more students are looking to study digital marketing courses in Dubai.

According to the Global Digital Marketing Market Report by ResearchAndMarkets.com, the global digital marketing market size was valued at USD 281.07 billion in 2020 and is projected to reach USD 640.83 billion by 2027, growing at a CAGR of 11.8% from 2021 to 2027.

Additionally, Dubai and the UAE have become a hub for digital marketing in the Middle East. Many global digital marketing agencies have set up their offices in the UAE to serve the region. According to a report by Statista, digital advertising spending in the UAE is projected to reach $2.4 billion by 2024.

The growth of e-commerce in the UAE also has a significant role to play in the rising demand for digital marketing professionals, as well as education. Overall, as the UAE strengthens its economy and lures more global companies, pursuing digital marketing courses and degrees in Dubai is an excellent choice for international students.

Top Universities Offering Digital Marketing Degrees in Dubai

Dubai is home to some of the best universities in the UAE. Now that we have covered the importance and scope of studying digital marketing, let’s take a look at some of the best universities offering digital marketing courses in Dubai. Note that bachelor’s degrees in digital marketing are not offered as a standalone program. Generally, digital marketing degrees are provided as a concentration/specialization of BBA in UAE.

University Name QS World University Ranking 2023 QS Subject Rankings 2023- Business & Management
University of Wollongong in Dubai =185 201-250
Curtin University Dubai 193 151-200
Heriot-Watt University Dubai =281 201-250
Canadian University Dubai 541-550 351-400
Murdoch University Dubai 561-570 NA
Middlesex University Dubai  751-800 351-400
University of Dubai 801-1000 NA

Digital Marketing Degrees at the University of Wollongong in Dubai

The University of Wollongong in Dubai is among the top foreign universities in Dubai. Digital Marketing and Media related programs offered by the university are listed below.

Program Name Program Duration 2023 Annual fees in AED 2023 Annual fees in USD (1 USD=3.67 AED)
Bachelor of Business (Marketing) 3 years AED 57551 USD 15672
Bachelor of Communication and Media (Digital and Social Media) 3 years AED 57551 USD 15672
Bachelor of Communication and Media (Marketing Communication and Advertising) 3 years AED 57551 USD 15672
Master of Marketing 2 years AED 56480 USD 15380

Upon graduation, students are awarded a UOW (University of Wollongong) Australia degree. All digital marketing-related degrees and courses awarded by the university are nationally and internationally accredited.

Digital Marketing Degrees at Curtin University Dubai

Curtin University is Northern Australia’s largest and top-ranked university. Its branch campus offers the following Digital Marketing courses in Dubai.

Program Name Program Duration 2023 Annual fees in AED 2023 Annual fees in USD (1 USD=3.67 AED)
Bachelor of Business Administration – Digital Marketing 3 years AED 56700 USD 15440
Bachelor of Commerce – Marketing 3 years AED 56700 USD 15440

Curtin University Dubai’s Marketing major has received recognition from the Australian Marketing Institute (AMI), which is the primary professional organization for marketers in Australia. Completing this major enables graduates to apply for AMI membership and stay informed about the latest trends and advancements in marketing practice, which can help them improve their skills.

Digital Marketing Degrees at Heriot-Watt University Dubai

Heriot-Watt University is a public university in Edinburgh, Scotland. In 2005, it became the first overseas university to open a satellite campus in Dubai. Today, it is one of the finest universities for business studies and among the best universities to study computer science in UAE. Heriot-Watt University offers the following Digital Marketing degrees in Dubai.

Program Name Program Duration 2023 Annual fees in AED 2023 Annual fees in USD (1 USD=3.67 AED)
MSc Digital Marketing 1 year AED 85176 USD 23194
MA (Hons) Marketing 4 years AED 63598 USD 17318

The above-mentioned programs are offered by the Edinburgh Business School, which ranked 1st in Scotland and 4th in the UK for marketing in the National Student Survey 2020.

Digital Marketing Degrees at Canadian University Dubai

Established in 2006, Canadian University Dubai was the first university to bring a world-class Canadian education system to Dubai. The university offers a variety of undergraduate and graduate programs with the option to transfer to a partner Canadian university. It is considered one of the best universities in the UAE.  Digital Marketing degrees offered by the university are mentioned below.

Program Name Program Duration 2023 Annual fees in AED 2023 Annual fees in USD (1 USD=3.67 AED)
Bachelor of Business Administration in Marketing 4 years AED 73017 USD 19883
Bachelor of Business Administration in Luxury Marketing 4 years AED 73017 USD 19883
Bachelor of Arts in Communication – Advertising and Integrated Marketing Communications 4 years AED 66276 USD 18048
Bachelor of Arts in Communication – Digital Media and Journalism 4 years AED 66276 USD 8048
Master of Business Administration in Marketing 1.5-2 years AED 103719 (for the entire program) USD 28244 (for the entire program)

Digital Marketing and related degrees are offered by the School of Business and the School of Communication at CUD. Graduates of these programs have excellent career prospects in national and international corporations. Ranked #7 in the world for international students (QS World University Rankings 2023), Canadian University Dubai is an excellent choice to study the Digital Marketing course in Dubai.

Digital Marketing Degrees at Murdoch University Dubai

Murdoch University is a top-ranked global higher education institution bringing affordable Australian education to Dubai. The university provides the following digital marketing courses in Dubai.

Program Name Program Duration 2023 Annual fees in AED 2023 Annual fees in USD (1 USD=3.67 AED)
Bachelor of Business (Marketing) 3 years AED 51667 USD 14069

The degree teaches students how to use Instagram, Snapchat, Facebook, Google, and more in a business setting. In addition, students also get to complete Google and Facebook certifications during the course.

Digital Marketing Degrees at Middlesex University Dubai

Middlesex University Dubai (MDX Dubai) is an offshore campus of Middlesex University in London. The university offers top-notch internationally accredited UK degrees to students. Often regarded among the best universities for MBA in UAE, MDX offers the following Digital Marketing courses in Dubai.

Program Name Program Duration 2023 Annual fees in AED 2023 Annual fees in USD (1 USD=3.67 AED)
BA Honors Marketing 3 years AED 59947 USD 16324
BA Honors Business Management (Marketing) 3 years AED 59947 USD 16324
BA Honors Digital Media and Communications 3 years AED 59947 USD 16324
BA Honors Advertising, PR, and Branding 3 years AED 59947 USD 16324
MBA- Marketing 1 year AED 107,600 USD 29300

Middlesex University Dubai has exceptional industrial tie-ups with global companies like IBM, Oracle, Microsoft, Cisco, and more. Digital Marketing and related degrees offered by MDX Dubai are internationally accredited, providing graduates with lucrative career opportunities.

Digital Marketing Degrees at the University of Dubai

Established in 1997, the University of Dubai (UD) is a prestigious higher education institution offering a wide range of business, law, engineering, and IT programs. Its programs are accredited by the Ministry of Education (MOE) in the UAE and other reputed international accrediting bodies like AACSB for the College of Business Administration and ABET for the Computing and Information Systems program. Digital Marketing degrees offered by the University of Dubai are mentioned below.

Program Name Program Duration 2023 Annual fees in AED 2023 Annual fees in USD (1 USD=3.67 AED)
BBA Digital Marketing 4 years AED 70000

AED 11600 (for internship)

USD 19062

USD 3159 (for internship)

Specialized MBA- International Business & Marketing 2 years AED 72800 USD 19824

The university’s graduates have an employment rate exceeding 85%, which means students who pursue their digital marketing degrees from UD have substantial chances of getting employed within 6 months of graduating.

Career Prospects for Digital Marketing Graduates

Digital marketing is a growing field, and there are numerous career opportunities for graduates who specialize in this area. Given below are some potential career prospects for digital marketing graduates along with their average annual salaries in Dubai

Designation Annual Salary in AED*
Digital Marketing Specialist AED 64800
Search Engine Optimization (SEO) Specialist AED 60000
Brand Manager AED 228000
Market Research Analyst AED 126000
Marketing Manager AED 204000
Content Marketing Manager AED 168000
E-commerce Manager AED 108000

*Note: Salaries mentioned are taken from research conducted by Glassdoor.

These are just some of the roles Digital Marketing graduates can consider. Other possible designations include Digital Advertising Manager, Email Marketing Specialist, Web Analytics Manager, Digital Marketing Trainer, etc.

Conclusion

Now that we have discussed all the top-ranking universities offering Digital Marketing degrees in Dubai, the next step for you is to decide which one is the most suitable for you. Based on your previous academic grades, budget, and the career you want to pursue, you can select some Digital Marketing courses that are most suitable for you. Remember that Digital Marketing is an emerging and evolving field. However, the demand for Digital Marketing resources is bound to grow in the coming years.

If you need assistance deciding on a Digital Marketing degree that is the best for you, Gyanberry counselors will be delighted to help. Possessing more than a decade of experience in placing students in their dream global universities, our counselors work tirelessly till you have acquired the admission letter from your desired university. Contact us or schedule a free video counseling to understand how your admission journey works with Gyanberry!

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FAQ’s

Some of the best universities for a Digital Marketing degree in Dubai are Curtin University Dubai, Middlesex University Dubai, Heriot-Watt University Dubai, and the University of Wollongong in Dubai.

Fresh graduates taking up Digital Marketing roles in Dubai can expect an annual salary ranging between AED 40000-60000. After gaining some experience, the salaries can go as high as AED 250000 per year depending on the designation and employer.

The annual tuition fees for Digital Marketing degrees in Dubai range between AED 50000-70000. Students also need to consider the cost of living in the UAE while budgeting their finances

Some of the highest-paying Digital Marketing roles include Brand Manager, SEO/SEM Manager, Marketing Manager, Head of Digital Communications, etc.

Yes, almost all universities in Dubai and the UAE offer merit-based scholarships to domestic and international students.

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